MUSE Gold

2022

WWII Most Wanted Art™ playing cards

Entrant Company

HoneyWired

Category

Branded Content - Non-Profit

Client's Name

The Monuments Men Foundation for the Preservation of Art

Country / Region

United States

Can a deck of playing cards help find missing artwork stolen by the Nazis during WWII? The Monuments Men Foundation is betting on it.

The Monuments Men Foundation continues the mission of The Monuments Men and Women, the scholar-soldiers who, during World War II, protected and safeguarded civilization’s most important artistic cultural treasures. And now they are engaging the public to help find still missing objects and return them to their rightful owners.

Works by famous artists like Vincent Van Gogh, Monet, and Raphael, were stolen so long ago, the general public is not familiar with what these masterpieces even look like. Increasing visibility is key to recovering these stolen works of art.

“The Monuments Men Foundation has found a new and creative approach to engage the general public in the search for works of art and cultural treasures missing since World War II.”
— Col. A. Scott DeJesse, Cultural Heritage Preservation Officer at U.S. Army

Playing cards have a long history with the U.S. Military, helping soldiers identify enemy aircraft and most wanted military targets. Inspired by this tradition, HoneyWired created WWII MOST WANTED ART™ playing cards with The Foundation.

This deck of cards includes fifty-two works of art and two sets of historical photo albums featuring works confiscated and coveted by the Nazis and Adolf Hitler. The Foundation worked with the owners of these objects as well as museums and law enforcement agencies to complete research into the circumstances of each loss.

“This new campaign by the Monuments Men Foundation will raise additional awareness of the art and cultural property stolen and lost during that era, and will assist law enforcement agencies around the world in efforts to reunite victims and their family members with their possessions.”
— Randolph J. Deaton IV, Supervisory Special Agent, Art Crime Program Manager, FBI

Credits

Creative Director / HoneyWired
Kevin McGlone
President / The Monuments Men Foundation
Anna Bottinelli
Senior Researcher / The Monuments Men Foundation
Casey Shelton
More Gold Winners
Event
2022
MUSE Advertising Awards - Miles Ahead Virtual Conferences—Business Travel Tech

Entrant Company

Deem

Category

Event - Tech Event

Country / Region

United States

Branded Content
2022
MUSE Advertising Awards - Celebrating Fathers: From Dude to Dad
Edge Creative Strategies for The Mid-Continent Companies

Entrant Company

Quill & Ink

Category

Branded Content - B2B

Country / Region

United States

Branded Content
2022
MUSE Advertising Awards - Everywhere Workplace Report

Entrant Company

Ivanti

Category

Branded Content - Influencer Marketing

Country / Region

United States

Social Media
2022
MUSE Advertising Awards - Race To Zero
Intuit QuickBooks

Entrant Company

Intuit QuickBooks

Category

Social Media - Financial Services

Country / Region

United Kingdom