MUSE Gold

2022

浸染(DYE)

Entrant Company

GOOEST MEDIA TECHNOLOGYDAQING CO.,LTD

Category

Experiential & Immersive - Experiential & Immersive / Other___

Client's Name

Kevin Sun(SunGuang)

Country / Region

China

The colorful colors are the totems of all things in the world. Artists try to "dip" the surrounding environment through human subjective activities, dissolving consciousness, feelings, and thoughts in the murmur of time. The work uses the form of digital art to re-understand the relationship between people and the environment. The flowing solution is the clear and clear state of the fusion of all things, and the limited interweaving and infinite containment are the best proof of the encounter between "I" and the world and the erosion of "I" with the world. With the movement of the footsteps, a flowing color solution is generated. Each step reorganizes and animates new emotions. The feelings of man and the world are connected, and the imitation of Buddha is conceived, nurtured, and reincarnated in just a few minutes. DYE is an immersive digital art interactive multimedia installation from daqing digital art center (da-lab) in China. Conceived and created by KevinSun of Gooest, DYE uses the form of digital art to reinterpret the relationship between people and the environment, using the pioneering projection correction technology.  It is presented in the form of an innovative light and shadow display in the interactive space of the CAVE. As the experiencer moves, the ground creates a flowing color solution, and each step restructures and animates new emotions, as if the emotional connection between the human and the world is conceived and reproduced in just a few minutes.  Installations seamlessly weave the physical and digital worlds together to create sensory and immersive experiences with lasting impact Using16 high-definition projectors and rendering servers,the installation uses state-of-the-art projection correction technology and a fully immersive CAVE system to render images in real time The user is immersed in a 3D display dynamic solution implemented by CAVE technology, and the screen consists of multiple sets of color, which makes people feel the feeling of different spaces, and the solution changes over time and the user's body.

Credits

KevinSun
More Gold Winners
2022
MUSE Advertising Awards - McKinsey for Kids
MKinsey and Company

Entrant Company

McKinsey Global Publishing

Category

Strategic Program - Comm / Marketing Campaign

Country / Region

United States

2022
MUSE Advertising Awards - DesignHammer Website
DesignHammer

Entrant Company

DesignHammer

Category

Website - Design / Web Agency

Country / Region

United States

2022
MUSE Advertising Awards - How Music Can Save Your Life
The Violin Conspiracy / Anchor Books

Entrant Company

Evergreen Podcasts

Category

Audio - Podcast

Country / Region

United States

2022
MUSE Advertising Awards - Baldurs Gate Dark Alliance Returns

Entrant Company

Vicarious PR

Category

Strategic Program - Product Launch

Country / Region

United Kingdom