PRISM Reel 2022

This is PRISM. We are the next generation of creatives, strategists, analysts, and marketing mavens, and this year, our 2022 Highlight Reel emulates what it means to be a PRISMite.



PRISM was founded in 2010 with a singular goal in mind: to establish a social presence for Virginia Tech’s Pamplin College of Business. It started as an idea on a piece of paper and since has developed into a comprehensive, student-run marketing and creative agency. PRISM serves a multitude of clients under founder Donna Wertalik.



This interdisciplinary powerhouse of ambitious students, experienced faculty, and successful alumni have continued to stay one step ahead of the ever-changing digital landscape. We are students working with real-world clients. Our reel reflects our intentions to accomplish such incredible feats–visiting the top leading agencies in the industry and working with multi-million dollar clients. PRISM is more than just a machine producing new work, though. It’s a place where our members find success and happiness as they excel in what they do best while simultaneously reaching client expectations. This year’s reel highlights the camaraderie within our organization, which is what makes us such a powerhouse among other groups in this industry.



It is no secret: the world has changed over the past few years, and while we are certainly working in a different online environment, our members’ digital craftsmanship has evolved with the times. We have stayed true to who we are, featuring our members rather than strictly highlighting our client work. Everyone sees the end result, but seldom does anyone see the dedicated students and countless hours behind it. As can be seen in our “PRISM Reel 2022,” we are the faces behind the next-level work being created through PRISM. We are the faces behind the machine.