MUSE Platinum

2022

Zendetta - A story from Syria

Entrant Company

Psychoactive Studios

Category

Website - Aesthetics

Client's Name

Country / Region

New Zealand

Zendetta tells the story of Karam Alhamad, an activist from Syria who joined the thousands of other Syrians marching in the streets of Deir Ezzor in the revolution against President Bashar al-Assad. From protestor to war journalist, political detainee, refugee and policy advocate, Karam’s story is just one of millions like it from the Syrian conflict which now spans over a decade.



The goal was to condense Karam’s story into a 10 minute interactive experience using visual storytelling that evokes feelings of passion, hope and empathy. We aimed to shed light on not only his personal story, but the plight of Syrians who are currently detained as a result of activism.



This immersive and interactive WebGL experience has voice-over narration and text available in 7 languages. Together with beautifully animated artworks and an original soundtrack, Zendetta illustrates the journey of Karam Alhamad.



Acknowledging that education is crucial for the future of Syria, we have helped launch the Zendetta Grant to support Syrian applicants for universities worldwide. This will give 100 Syrians the financial support to pay for their university applications and foreign language tests.

Credits

STORY, IMAGERY & NARRATION
Karam Alhamad
MUSIC COMPOSITION
Hareth Mhedi
CREATIVE DIRECTOR
Andrew Hillstead
NARRATIVE UX DESIGN, ILLUSTRATION, ANIMATION
Alex Bannwarth
SITE DEVELOPMENT, MOTION, SOUND
Laird Kruger
UX, UI & WEBSITE DESIGN
Kunyang Ji
UI & WEBSITE DESIGN
Laura Campbell
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