MUSE Platinum

2022

Zendetta - A story from Syria

Entrant Company

Psychoactive Studios

Category

Website - Aesthetics

Client's Name

Country / Region

New Zealand

Zendetta tells the story of Karam Alhamad, an activist from Syria who joined the thousands of other Syrians marching in the streets of Deir Ezzor in the revolution against President Bashar al-Assad. From protestor to war journalist, political detainee, refugee and policy advocate, Karam’s story is just one of millions like it from the Syrian conflict which now spans over a decade.

The goal was to condense Karam’s story into a 10 minute interactive experience using visual storytelling that evokes feelings of passion, hope and empathy. We aimed to shed light on not only his personal story, but the plight of Syrians who are currently detained as a result of activism.

This immersive and interactive WebGL experience has voice-over narration and text available in 7 languages. Together with beautifully animated artworks and an original soundtrack, Zendetta illustrates the journey of Karam Alhamad.

Acknowledging that education is crucial for the future of Syria, we have helped launch the Zendetta Grant to support Syrian applicants for universities worldwide. This will give 100 Syrians the financial support to pay for their university applications and foreign language tests.

Credits

STORY, IMAGERY & NARRATION
Karam Alhamad
MUSIC COMPOSITION
Hareth Mhedi
CREATIVE DIRECTOR
Andrew Hillstead
NARRATIVE UX DESIGN, ILLUSTRATION, ANIMATION
Alex Bannwarth
SITE DEVELOPMENT, MOTION, SOUND
Laird Kruger
UX, UI & WEBSITE DESIGN
Kunyang Ji
UI & WEBSITE DESIGN
Laura Campbell
More Platinum Winners
Video
2022
MUSE Advertising Awards - No Sleep For The Wicked

Entrant Company

Vidico

Category

Video - Health & Fitness

Country / Region

Australia

Video
2022
MUSE Advertising Awards - Instead, We Feel | eMoyo Brand Video

Entrant Company

Magnetic Creative

Category

Video - Corporate

Country / Region

South Africa

Branded Content
2022
MUSE Advertising Awards - Cleveland Clinic
Cleveland Clinic

Entrant Company

WarnerMedia - Courageous Studios

Category

Branded Content - Corporate Communications

Country / Region

United States

Event
2022
MUSE Advertising Awards - FIFA 21 World Premiere

Entrant Company

Electronic Arts

Category

Event - Virtual Event

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy