2022
Evolution
Entrant Company
Yuan Ze Univiversity/Wizard Films
Category
Video - Branding
Client's Name
Yuan Ze Univiversity
Country / Region
Taiwan
This film is made for Yuan Ze University to rebuild the brand image. It conveys the philosophy and evolution of Yuan Ze University by showing an animation of human growth along with the school infrastructural development. The creative idea is using “At thirty, I stood firm” said Confucius to indicate that Yuan Ze University has successfully grown up in 30 years and educated many young talents, and it will carry on for the future. The film style combines Chinese brush painting and cell animation to metaphorize that Yuan Ze University integrates the eastern humanities and western science perfectly.
Credits
Entrant Company
Mad Hat Maven Creative
Category
Strategic Program - Brand Strategy Campaign
Country / Region
United States
Entrant Company
SunDesign
Category
Corporate Identity - Logos
Country / Region
China
Entrant Company
Groove Jones
Category
Branded Content - Content / Promotion
Country / Region
United States
Entrant Company
AARP
Category
Corporate Identity - Brand Identity
Country / Region
United States