Evolution

This film is made for Yuan Ze University to rebuild the brand image. It conveys the philosophy and evolution of Yuan Ze University by showing an animation of human growth along with the school infrastructural development. The creative idea is using “At thirty, I stood firm” said Confucius to indicate that Yuan Ze University has successfully grown up in 30 years and educated many young talents, and it will carry on for the future. The film style combines Chinese brush painting and cell animation to metaphorize that Yuan Ze University integrates the eastern humanities and western science perfectly.