MUSE Silver

2022

Evolution

Entrant Company

Yuan Ze Univiversity/Wizard Films

Category

Video - Branding

Client's Name

Yuan Ze Univiversity

Country / Region

Taiwan

This film is made for Yuan Ze University to rebuild the brand image. It conveys the philosophy and evolution of Yuan Ze University by showing an animation of human growth along with the school infrastructural development. The creative idea is using “At thirty, I stood firm” said Confucius to indicate that Yuan Ze University has successfully grown up in 30 years and educated many young talents, and it will carry on for the future. The film style combines Chinese brush painting and cell animation to metaphorize that Yuan Ze University integrates the eastern humanities and western science perfectly.

Credits

Lead Animator/Yuan Ze University
Wei Hsuan Wang
Producer/Wizard Films
Shih Lei You
Director, Producer,Editor/Yuan Ze University
Shih Ming Chang
Animator/Yuan Ze University
Mei Li
VFX/Silk Digital
Chia Hao Chang
Ink Artist/Yuan Ze University
Chia Hsien Chen
Sound Designer/Yuan Ze University
I Cheng Wu
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