Hershey's Kisses Festive Pack Launch

Hershey's Kisses, an iconic international brand wanted
to make itself relevant to the Indian consumer market by
launching online exclusive festive packs.
We took this opportunity to craft a uniquely ownable design
language for the festive range by creating visual hooks made
out of the brands biggest visual asset - The unique shape of
Hershey’s Kisses.
With the entire category becoming very active and doing a lot
of activations during this critical sales period, Hershey’s Kisses
was able to own the generic festive cues using brand assets
cleverly. The contextual packaging for Raksha Bandhan and
Diwali was met with success and stockouts.
The brand will continue launching such special packs
centered around the same design idea for years to come