Hershey's Kisses Festive Pack Launch

Hershey's Kisses, an iconic international brand wanted

to make itself relevant to the Indian consumer market by

launching online exclusive festive packs.



We took this opportunity to craft a uniquely ownable design

language for the festive range by creating visual hooks made

out of the brands biggest visual asset - The unique shape of

Hershey’s Kisses.



With the entire category becoming very active and doing a lot

of activations during this critical sales period, Hershey’s Kisses

was able to own the generic festive cues using brand assets

cleverly. The contextual packaging for Raksha Bandhan and

Diwali was met with success and stockouts.



The brand will continue launching such special packs

centered around the same design idea for years to come