MUSE Gold

2022

Hershey's Kisses Festive Pack Launch

Entrant Company

Oddinary

Category

Typography - Packaging / Product

Client's Name

Hershey's Kisses

Country / Region

India

Hershey's Kisses, an iconic international brand wanted to make itself relevant to the Indian consumer market by launching online exclusive festive packs. We took this opportunity to craft a uniquely ownable design language for the festive range by creating visual hooks made out of the brands biggest visual asset - The unique shape of Hershey’s Kisses. With the entire category becoming very active and doing a lot of activations during this critical sales period, Hershey’s Kisses was able to own the generic festive cues using brand assets cleverly. The contextual packaging for Raksha Bandhan and Diwali was met with success and stockouts. The brand will continue launching such special packs centered around the same design idea for years to come

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