MUSE Gold

2022

The First Time

Entrant Company

Vidico

Category

Video - Business to Business

Client's Name

Cascade Strategy

Country / Region

Australia

Cascade needed to re-introduce its brand to an existing market; one that values tradition and structure. They tasked Vidico to produce a branded video that reflected their customer-facing values of being fun, ambitious and bold. Not the usual B2B approach.



We crafted a unique narrative that explores all the taboos and complexity behind creating a marketing strategy, only… with a storyline everyone could easily relate to. The video has a humorous tone with romantically-infused hook, that creates intrigue right from the start, and educates viewers by highlighting the main product benefits and demonstrating the main product interface.



After six days of being published on Cascade‘s YouTube channel, the video reached over 70K views achieving incredible results:



- The video lasted almost 1-minute and the average view duration was 56-seconds

- Doubled amount of subscribers

- 375,000+ views of the video

- 5,800+ hours of watch time

- The impression rate increased to 40%

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