MUSE Gold

2022

The First Time

Entrant Company

Vidico

Category

Video - Business to Business

Client's Name

Cascade Strategy

Country / Region

Australia

Cascade needed to re-introduce its brand to an existing market; one that values tradition and structure. They tasked Vidico to produce a branded video that reflected their customer-facing values of being fun, ambitious and bold. Not the usual B2B approach.

We crafted a unique narrative that explores all the taboos and complexity behind creating a marketing strategy, only… with a storyline everyone could easily relate to. The video has a humorous tone with romantically-infused hook, that creates intrigue right from the start, and educates viewers by highlighting the main product benefits and demonstrating the main product interface.

After six days of being published on Cascade‘s YouTube channel, the video reached over 70K views achieving incredible results:

- The video lasted almost 1-minute and the average view duration was 56-seconds
- Doubled amount of subscribers
- 375,000+ views of the video
- 5,800+ hours of watch time
- The impression rate increased to 40%

More Gold Winners
Video
2022
MUSE Advertising Awards - Objetivo Tu Salud: How COVID-19 Vaccines Work and More

Entrant Company

eContent Digital

Category

Video - COVID-19-Related

Country / Region

United States

Video
2022
MUSE Advertising Awards - Liver King
Liver King

Entrant Company

1DS Collective

Category

Video - Viral

Country / Region

United States

Video
2022
MUSE Advertising Awards - Microworld Class 2 - Wound Exudate
Wound Care People / Molnlycke

Entrant Company

Get Animated Medical

Category

Video - Animation

Country / Region

United Kingdom

Video
2022
MUSE Advertising Awards - Stay human behind the wheel too!
Hungarian Motorsport And Green Mobility Development Agency

Entrant Company

Lounge Group

Category

Video - Public Service & Activism

Country / Region

Hungary

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy