Soletrader

Americaneagle.com and Soletrader have been technology partners since 2014. The latest project involved a re-platform of the existing Soletrader website to ROC Commerce, a modern omni-channel ecommerce solution known for its flexibility, functionality, and performance. It also involved a number of features and integrations to boost the customer experience. The website leverages ROC Commerce’s multi-site functionality as Soletrader UK, along with seven other branded websites, all feed into one backend. The new website includes integrations with multiple online payment processors, a product visualization tool, and an enterprise resource planning and projection system. Other standout features include a custom store locator for all brick-and-mortar locations, Click and Collect functionality which enables customers to purchase products online and pick-up in-store, customized product pages that reflect Soletrader’s family of brands, and new site styling which features a modern, eye-catching design.