Zihun Xingshi Typeface

This Chinese font is jointly launched by Zihun and Chinese fad IP "HEA". It's distinctive aesthetic structure integrates modern visual elements and ancient calligraphy styles, which is eye-catching and majestic. Inspired by the IP image "HEA", i.e. the traditional folk dancing lion culture in Guangdong, the design team also draws on the writing characteristics of running script, therefore makes the font less stable. The relatively broad font is round and eye-catching, and each stroke is tapered at both ends, which looks like a lion's mane, making the image dynamic, powerful, and meets the user's impression of the awakening lion. Meanwhile, the font is featured with the flexibility of fast writing. Each turning point of the stroke is smooth to moderate the abrupt impression, intuitively unfolding the speed and flexibility of the lion dance. Despite the heavy weight, the font tactfully hits a balanced visual effect. Although the font is large, it is still flexible and dynamic, suitable for title writing.