MUSE Gold

2022

POWER of MEAT

Entrant Company

Triangler Co., Ltd.

Category

Corporate Identity - Brand Identity

Client's Name

Wowprime Corp.

Country / Region

Taiwan

Power of Meat is a yakiniku (Japanese barbecue) restaurant satisfying meat lovers with its flavorful all-you-can-eat meats, and a powerful visual experience that can't be neglected.



With the concept of meat power and converting protein into body energy, we transfer the restaurant into a power plant. The lightning symbol is used as a core element for all designs including logo, interior space, menu, nameplates, utensils, etc.



The puckered logotype expands the power of meat to a point of explosions that forms an energetic visual tension. To meet the meal's quality and pleasant dining experience, black and gold are chosen as the theme color.



We depict fresh meats (beef, pork, chicken and squid) as vigorous animals, along with an erupting volcano creating a strong visual impact on diners in the Japanese restaurant. The strong power of meat satisfies customers with not only flavors but a joyful and sensational dining experience.

Credits

Triangler Co., Ltd.
Chi Yao Tang
Triangler Co., Ltd.
Chun Yao Huang
Triangler Co., Ltd.
Hsiang Chia Wu
Triangler Co., Ltd.
Chia Ling Tsai
Triangler Co., Ltd.
Jian He Lin
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