Be The Hoss

Be the HOSS. Created for lifestyle brand Hoss Co., this serves as a large recognition piece for website traffic and brand awareness. Bold text, large imagery and a neutral-to-dark color palette contribute to a no-nonsense attitude with its core grounded in the everyday. Simple design elements are used to aid, not distract from the logomark and photography, and create depth in their layering. The main challenge was to remain memorable when placed in an outdoor space, where exposure could be a small window for motorists. The logo, headline and website are large and repeat the Hoss name and ensure recall. Information is limited to be succinct and non-distracting. Our goal in creating the Hoss Co billboard is to inspire, motivate and foster the Hoss mentality in our daily attitudes.