MUSE Gold

2022

Solar Squabble

Entrant Company

Mnemonic Agency

Category

Video - TV Ad Campaign

Client's Name

Energy Concepts

Country / Region

United States

Building on its first creative campaign with Mnemonic, Energy Concepts again utilized the comedy and structure of a familiar game show to emphasize the "luck" consumers often need to work with their competitors in California's Central Valley. Under the business model of most solar companies, consumers could expect poor designs, a frustrating process from money hungry sales teams, and an overall unfair and frustrating experience. Energy Concepts offers a simple and prestige solution to homeowners' solar needs with their years of experience and in-house team of expert techs who can take care of their every need. This second campaign used a different game show as the vehicle to show off competitor shortcomings, while also featuring a new set of homeowners to reach demographics that were not directly targeted within the first campaign. The campaign's messaging still used the same comedic tones but emphasize risks from competitor solar companies that wasn't called out in the first campaign. The result was a creative campaign that increased the brand familiarity from the first campaign while also expanding on each benefit for Energy Concepts (and each failure of their competitor) in a way that Central Valley consumers won't soon forget.

Credits

Creative Director, Mnemonic Agency
Ben Kilgust
Creative Director, Mnemonic Agency
Laura Hillen
More Gold Winners
Video
2022
MUSE Advertising Awards - Flora’s Place
Bogle Vineyards

Entrant Company

Affinity Creative Group

Category

Video - Short Film

Country / Region

United States

Marketing & Promotional
2022
MUSE Advertising Awards - ValueLabs Silver Jubilee Illustrations

Entrant Company

ValueLabs

Category

Marketing & Promotional - Illustration

Country / Region

India

Video
2022
MUSE Advertising Awards - LC 500 CABRIO - PASSIONATE STRENGTH

Entrant Company

Lobby Films and Advertising

Category

Video - Automotive

Country / Region

Portugal

Audio
2022
MUSE Advertising Awards - Kiddos in the Kitchen

Entrant Company

Active Voice Communications

Category

Audio - Podcast

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy