MUSE Silver

2022

Aifanfan IM

Entrant Company

Baidu Online Network Technology (Beijing) Co., Ltd

Category

App - E-Commerce

Client's Name

Country / Region

China

With superiority in leading AI technology, cloud service and big data of Baidu, Aifanfan IM aims to make the two-way communication between the service and customers easier, smarter and safer. Following people-oriented principle, the system is equipped with targeted auxiliary tools for input, process optimization and AI assistant to simplify the two-way operation. It allows users chatting with seamless shift between multiple terminals or scenarios. Aifanfan IM integrates multi-modal input modes, augmentative communication tools and AI recommendation tools, and supports OCR assistance input, dialect recognition, keyword retrieval and common hoax recommendation, etc., to fully assist users in two-way communication. The real-time AI assistant can automatically analyze the dialogue scenario, recognize the user's emotional state, provide precise recommendations and more emotional communication experience, and handle each node of the communication process so that communication costs are effectively reduced. Meanwhile, via technologies like tenant isolation, data encryption and security scan to offer professional protection of data security, the whole-process dialogue is recorded for real-time identification and warning of bad information while user privacy and data are safeguarded, achieving a safer communication.

Credits

Yuan Lu
Fengyang Wang
Yujie Shi
Yi Liao
Nuo Xu
Liying Li
Li Liu
Xue Luan
Tian Xie
Lu Gan
Yanyan Wei
Jingjing Luo
More Silver Winners
Video
2022
MUSE Advertising Awards - Mother and daughter: Life after the lab

Entrant Company

The Humane Society of the United States

Category

Video - Nonprofit

Country / Region

United States

Video
2022
MUSE Advertising Awards - The economic state of Black America: What is and what could

Entrant Company

McKinsey Global Publishing

Category

Video - Diversity & Inclusion

Country / Region

United States

Website
2022
MUSE Advertising Awards - TAG Enlists Arketi to Create & Launch Interactive Website

Entrant Company

Arketi Group

Category

Website - Associations

Country / Region

United States

Publication
2022
MUSE Advertising Awards - ACNB Corporation 2020 Annual Review

Entrant Company

Lisa Gorham Creative

Category

Publication - Annual Report

Country / Region

United States