MUSE Platinum

2022

Gulfstream G400 & G800 Launch

Entrant Company

George P. Johnson Experience Marketing

Category

Event - Live Show

Client's Name

Gulfstream Aerospace Corporation

Country / Region

United States

GPJ has been working on high-profile launch events with Gulfstream for years. In 2021, when Gulfstream had not one – but two – new aircraft to launch, they looked to past successes and once again selected GPJ to help bring their evolving innovation story to life. They were confident that GPJ would quickly onboard and partner to create an industry-leading customer launch event. Not one for following standard industry trends, Gulfstream asked GPJ for a bold and creative solution – a hybrid solution – for this launch event, which would increase the reach of the event beyond the physical location at their Savannah, Georgia world HQ to a global audience. Working closely with the Gulfstream marketing team, broadcast partner NOMOBO, and sister agency Spinifex Group, GPJ designed, built, directed and broadcast Gulfstream’s worldwide show reveal of the all-new Gulfstream G400 and Gulfstream G800 aircraft LIVE to both in person and virtual audiences. The event was co-hosted by Gulfstream CMO Jeannine Haas, together with Jennifer Leach English, Editorial Director of Business Jet Traveler, who together led the live AND virtual audiences through the event.

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