MUSE Gold

2022

Boardroom Journal

Entrant Company

Oliver Wyman

Category

Website - Magazine

Client's Name

Country / Region

United States

Boardroom Journal Volume 7 - a collection of articles around the imperative issues facing the food industry in 2022. The design concept is based on three key areas: change in consumer behavior, environmental consciousness and sustainable responsibility, and implementation of new technologies. The QR code is used as a starting point to create a composition with images that resembles digital elements supported by the web page and offers a deeper interaction with the user. Boardroom Journal was delivered in two formats - print and digital. The QR codes in the printed version were used as connectors to digital. Once scanned, elements behind the codes as well as images unveiled on web. The partnership between Oliver Wyman and The Food Industry Association was expressed through a hybrid design derived from a combination of each company's brand elements. Link: https://owy.mn/3Hao4te

Credits

Brand & Creative Director
Sujin Lee
Senior Digital Art Director
Weronika Talaj
Chief Photo Editor
Katharina Vaubel
Graphic Designer
Lucia Brandt
Senior Web Developer
Wai Leong Hoh
Web Developer
Karolina Jaworska
Photo Retoucher
Carmen How
Web Designer
Cynthia Perez
Audio Editor
Oscar Luna
Motion Graphic Designer
Ricardo Garcia
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