Boardroom Journal

Boardroom Journal Volume 7 - a collection of articles around the imperative issues facing the food industry in 2022. The design concept is based on three key areas: change in consumer behavior, environmental consciousness and sustainable responsibility, and implementation of new technologies. The QR code is used as a starting point to create a composition with images that resembles digital elements supported by the web page and offers a deeper interaction with the user. Boardroom Journal was delivered in two formats - print and digital. The QR codes in the printed version were used as connectors to digital. Once scanned, elements behind the codes as well as images unveiled on web. The partnership between Oliver Wyman and The Food Industry Association was expressed through a hybrid design derived from a combination of each company's brand elements.

Link: https://owy.mn/3Hao4te