2022
Entrant Company
Category
Client's Name
Country / Region
Boardroom Journal Volume 7 - a collection of articles around the imperative issues facing the food industry in 2022. The design concept is based on three key areas: change in consumer behavior, environmental consciousness and sustainable responsibility, and implementation of new technologies. The QR code is used as a starting point to create a composition with images that resembles digital elements supported by the web page and offers a deeper interaction with the user. Boardroom Journal was delivered in two formats - print and digital. The QR codes in the printed version were used as connectors to digital. Once scanned, elements behind the codes as well as images unveiled on web. The partnership between Oliver Wyman and The Food Industry Association was expressed through a hybrid design derived from a combination of each company's brand elements.
Link: https://owy.mn/3Hao4te
Credits
Entrant Company
Vision Control Film and Animation
Category
Video - Animation
Country / Region
Germany
Entrant Company
Hurrah.group
Category
Social Media - Ad Campaign
Country / Region
France
Entrant Company
AARP
Category
Marketing & Promotional - Brochure
Country / Region
United States
Entrant Company
BRC Imagination Arts
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
United States