MUSE Gold

2022

The Delmonico Way

Entrant Company

Wedge Salad LLC

Category

Publication - Book

Client's Name

Max Tucci

Country / Region

United States

Max Tucci brings glamour and style into your home, with his new cookbook THE DELMONICO WAY: SUBLIME ENTERTAINING & LEGENDARY RECIPES FROM THE RESTAURANT THAT MADE NEW YORK!-Rizzoli 2022
Featuring stories, ideas for entertaining, and seventy-five recipes including his grandfather's creation, the wedge salad. Also featured are Oysters Rockefeller, a show-stopping seafood tower and ribeye Bordelaise. And recipes from two of the restaurant's most famous alumni, Sirio Maccioni's Pasta Primavera and Tony May's trademarked Uovo Raviolo and cocktails such as the classic Delmonico, a Negroni with a Delmonico way twist, and the festive Spencer cocktail created by artist Ashley Longshore's grandmother.

Delmonico's from 1827 to the 1980s shaped New York City's restaurant scene. Under the original ownership of The Delmonico Brothers, Delmonico's introduced the first farm-to-table concept, à la carte dining complete with white tablecloths and menus. Despite Delmonico's triumphs, the impact of World War I and Prohibition caused the family to cease operations, shuttering the restaurant in 1923. In 1926 a new era for Delmonico's arose. Oscar Tucci, a Tuscan immigrant, took over ownership and re-established Delmonico's first as a Speakeasy while continuing the Delmonico brothers' tradition, transforming it back into a beacon of fine dining. Oscar developed a strict code of hospitality, etiquette, and operations known as the Delmonico way.

Join Max as he opens the doors of his family's Delmonico's, welcoming us to a world when dining out was a glamorous affair.
Royalty, celebrities, socialites, U.S. presidents, foreign dignitaries, and business tycoons frequented Delmonico's. Elizabeth Taylor, President John F. Kennedy, Jacqueline Kennedy, Rock Hudson, Marilyn Monroe, Lena Horne, Gypsy Rose Lee, Eva Gabor, King Umberto II of Italy, Christine Jorgensen, and Joan Crawford were among some of the most notable names that Tucci welcomed to his tables which were famously adorned with Ginori, Baccarat, and Christofle. Renowned designer Roberto de Vicq de Cumptich expertly layers photographs, ephemera, menus, and other gems featured in THE DELMONICO WAY that remind us that entertaining with elegance, sophistication, and intention remain just as relevant today as it did during the height of the Tucci era.

Credits

Author
Max Tucci
Editor
Caitlin Leffel
Book and Cover Designer
Roberto de Vicq de Dumpitch
Food Photographer
Jennifer Arce
Historian
Becky Diamond
Recipe
Carla Hall
Recipe
Andrew Zimmern
Recipe
Tara Cox
Food Stylist
Kimberly TAbor
Recpie
Letty Alvarez
Recipe
Daniel Green
Recipe
Ranveer Brar
Recipe
Nicoletta Tucci
More Gold Winners
Video
2022
MUSE Advertising Awards - Navify Oncology Hub

Entrant Company

Broth

Category

Video - Animation

Country / Region

United States

Social Media
2022
MUSE Advertising Awards - Cleveland Clinic
Cleveland Clinic

Entrant Company

WarnerMedia - Courageous Studios

Category

Social Media - Video

Country / Region

United States

Video
2022
MUSE Advertising Awards - I Hate Cooking
The Well

Entrant Company

Northwell Health

Category

Video - Food & Beverage

Country / Region

United States

Corporate Identity
2022
MUSE Advertising Awards - foodtoluckVI
MU LLC

Entrant Company

CRATER Inc.

Category

Corporate Identity - Logos

Country / Region

Japan