2022

Let’s talk about Women’s Football

Entrant Company

Walkers

Category

Corporate Social Responsibility - Pro Bono (Free)

Client's Name

Volkswagen

Country / Region

Chile

Unlike what happens with men's football, the media gives very little importance to what happens with women's football. That is why we take advantage of advertising space in the media to publicly expose the low visibility they give to soccer practiced by women and summon them to give more coverage to the National Final of the Women's Championship.