MUSE Silver

2022

Qeepsake: A Love Letter, Now With Video

Entrant Company

Qeepsake & Hidden Gem Creative

Category

Video - Children

Client's Name

Qeepsake

Country / Region

United States

When Qeepsake launched its new video feature, we wanted to include our real members, showcasing their authentic family stories to announce the big news in digital ads. Our product launch included seven diverse Qeepsake families and their equally unique voices in six campaign videos that reached over 200,000 parents through multiple channels. The story follows these seven different parents and their families as they capture their precious memories and transform them into a love letter for their future self, their child, and even a partner far away in the military. Thoughtfully crafted and truly authentic moments will fill your heart. Moments include a child crying as he watches his mom leave for the day, a boy with his hand on a window reaching towards an American Flag as he yearns for his Dad in the Navy, and a girl cuddled up on her mom's lap looking at pictures and video from her intimate birthday celebration.

Credits

Stylist, MUA - The Beauty Bungalow
Lindsey King
Director of Photography, Member Success - Qeepsake
Aubrey Baldwin
Production Assistant - Shea Productions
Lily Teplow
Producer, Owner - Shea Productions
Tim Lewis
Producer, Director, Screenwriter - Hidden Gem Creative, Qeepsake
Gem Garcin
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