MUSE Gold

2022

Ice Cream Works - Brand Identity

Entrant Company

Yellow

Category

Corporate Identity - Brand Identity

Client's Name

Prince Creamery Pvt. Ltd.

Country / Region

India

Ice Cream Works is an ice cream brand for people who love to indulge in a little bit of everything and want to take a break from the mundane. They have a curated range of the best flavors from around the world that hug your taste buds with the sweetness it desires. We built a distinctive identity for Ice Cream Works and differentiate it in this cut-throat market through packaging, campaigns, and space designing, and also position it as people’s go-to ice cream brand. Keeping the overall theme cool and groovy, we infused eye-catching colors and quirky typography into the brand identity while giving emphasis on playfulness and colorfulness to foster a wholesome ice cream experience for customers. This was done to make people feel what real indulgence of joy looks like and how Ice Cream Works gives you a cheerful and exotic moment to rejoice with each spoonful. We were able to catch the eyes of the market and strike a strong cheerful connection with people through the distinctive use of colors and fonts used in curating the brand identity. With a blend of creativity and brevity, we also cultivated an identity that makes people perceive Ice Cream Works as a brand that offers tubs of comfort and self-care, and is the perfect match for your sweet tooth. Ice Cream to us means an instant celebration, an expression of love, a moment to surprise your taste buds, a break from the mundane, an indulgence for the frivolous, sugar adrenaline, a simple detour to happiness, a cure to the human condition, an excuse to pamper ourselves, a brain freeze that makes you grin, the edible version of self-love and luxury, the simple passage of sweet time as it melts, the delicious side of summer, the smoothest serve that it beats Roger and our all-giving bestie.

Credits

Creative Director
Shrey Doshi
Design Lead
Aditi Boggaram
Visualiser
Aman Khan
3D Artist
Samarth Jyoti
Lead Illustrator
Milind Gawas
Illustrator
Avicia Fernandes
Content Writer
Viren Rasquinha
Brand Manager
Temujin Mansukhani
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