The Return of C.diff

C. diff is considered an Urgent Health Threat by the CDC. Additionally, there are 170,000 recurrences each year following a primary episode. HCPs underestimate the devastating effects this condition has on patients’ quality of life and are frustrated because they don’t have an ideal tool to address the root cause. Since C. diff is a dire condition and patients keep coming back, the idea of horror-movie sequels is a perfect fit.

ENDLESS SEQUELS is a big, relevant campaign that shines a light on the role of the microbiome in helping to change the ending of the same predictable plot. And due to the recurring nightmare of this disease, the campaign is shaping the way doctors think about (and eventually prevent) recurrent C. diff now and into the future.