MUSE Gold

2022

Subaru Auto Focus Activation

Entrant Company

NEXT/NOW Agency

Category

Experiential & Immersive - Expos, Conventions & Trade Shows

Client's Name

Subaru

Country / Region

United States

At the Chicago Auto Show, we partnered with EWI Worldwide and Subaru of America to create an experience that highlighted their dedication to being green. Through interactive projection mapping and motion reactive visuals, brand fans were able to engage with a number of modules that educated them about Subaru’s eco-friendly initiatives. The result was a lively look into a more sustainable future of a beloved car brand.

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