MUSE Gold

2022

Poem Joy

Entrant Company

Baidu Online Network Technology (Beijing) Co., Ltd

Category

App - Education

Client's Name

Country / Region

China

This is a fun poetry-learning app with gamified designs that aim to improve the normally tedious experience of reciting ancient Chinese poems. The program’s database contains 280,000 classical poems, including their full texts that have been meticulously proofread and highly reliable translation analyses to ensure a professional learning experience. The gamification design, which has integrated various learning methods commonly used for memorizing poems, is divided into three interesting modes: matching poems, fill idioms in the blank, and online battle. These approaches can help users understand and memorize poetry-related knowledge and make the learning process more fun. The app also ingeniously combines the rank system with traditional Chinese academic titles, enabling users to enjoy the fun of leveling up in the process of learning while enhancing user stickiness with an immersive game experience. The UI design of the program adopts a classical Chinese color scheme and a modern, youthful visual style. Common objects in Chinese poems such as the water, cloud, phoenix and lotus flower are displayed in the interface. These elements allow users to feel the elegance and enjoyment unique to classical Chinese poetry while improving user engagement and the understanding of poems

Credits

Yuan Lu
Ying Wang
Yujie Shi
Ye Li
Minjuan Zhao
Ying Ren
Yuwei Sun
Xuemei Bai
Xiaoai Wang
Shouxun Wang
Mengyue Yu
Fujing Guo
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