MUSE Gold

2022

The Defence Never Rests

Entrant Company

APV

Category

Video - Law & Legal Services

Client's Name

Haldanes

Country / Region

Hong Kong SAR

Established in 1975, the partners have an extensive collective knowledge of legal practice in the region.

In 2021, Haldanes engaged APV (a full service visual content agency in Hong Kong) as they were looking for an innovative way to promote their firm, the firms experience, their people and their unique culture to a wider audience in the region, in a way that enabled them to differentiate and stand out against other firms.

Wanting to avoid the typical law firm video they had seen on YouTube and other sites by partnering with APV they instead created a unique branded content series made up of short and stylish black and white films that profile members of their team, giving insight not just into what they do, but why they do it, while also providing the audience with a greater insight into who the individuals are as people.

In this episode: A Renaissance Man, we are introduced to Jonathan Midgley, Senior Partner at Solicitor Advocate at Haldanes.

Mr. Midgley has been consistently rated for several decades by independent legal journals as one of Hong Kong’s premier criminal defence lawyers.

He is highly experienced with both white collar commercial crime cases and a very wide variety of other criminal charges.

He is noted in Hong Kong for being the “go-to” lawyer when white collar professionals find themselves in need of an experienced criminal defence lawyer with a deep understanding of the Hong Kong system.

Jonathan is regularly listed in the Legal 500, Who’s Who, Chambers and Partners, Criminal Law Experts Directory and other legal dictionaries as a solicitor with extensive advocacy skills and a wealth of experience.

In addition to his impressive legal career we discover more of what drives Jonathan as an individual and how he balances his passion for law with the other important passions in his life.

Credits

Creative Director/APV
Thomas J Elliott
Writer Director Editor/APV
Thomas J Elliott
Graphic Designer/APV
Daniel Clarke
Executive Producer/APV
Mark Erder
Production Coordinator/APV
Helen Wong
Cinematographer/APV
Adam Ruszkowski
Gaffer Sound Recordist/APV
Adrian Joseph Silva
Executive Producer/Haldanes
John McLellan
Executive Producer/Haldanes
Jonathan Midgely
Production Coordinator/Haldanes
Renee Chow
More Gold Winners
Branded Content
2022
MUSE Advertising Awards - ASCD
ASCD

Entrant Company

Appnovation

Category

Branded Content - Non-Profit

Country / Region

Canada

Student Submission
2022
MUSE Advertising Awards - BedBull
RedBull

Entrant Company

Miami Ad School

Category

Student Submission - Student Product Design (NEW)

Country / Region

United States

Branded Content
2022
MUSE Advertising Awards - Building a NYC brand alliance in the fight against COVID-19

Entrant Company

North Street Creative

Category

Branded Content - COVID-19-Related

Country / Region

United States

Video
2022
MUSE Advertising Awards - Coronavirus Phishes and Scams

Entrant Company

Inspired eLearning

Category

Video - Training

Country / Region

United States