2022
Entrant Company
Category
Client's Name
Country / Region
Baidu App for the Elderly is designed for an aging population society. Based on Baidu’s leading AI technology and database, the app is equipped with a more well-rounded and targeted design to precisely meet the digital operational needs of the elderly population and help them fit in the digital age. Apart from the common font enlargement and function simplification in the aging-friendly design, the program also integrates voice search, image recognition, AI voice technology, and AI subtitles to help them access information easily by videos, assist them in video chatting and intelligently synthesize family and friend voice packages for interface reading. It not only simplifies the operation process but also supports them with emotional care and makes it possible to accompany their loved ones at all times through technology. The program integrates a variety of online government service tools, including health consultation, online recharge, and provident fund inquiry tools, to meet the travel and living needs of elderly users in the post-epidemic era.
Credits
Entrant Company
Volaris Group
Category
Website - Corporation
Country / Region
Canada
Entrant Company
Penn State
Category
Video - TV Ad
Country / Region
United States
Entrant Company
Wedge Salad LLC
Category
Publication - Book
Country / Region
United States
Entrant Company
Quill & Ink
Category
Branded Content - B2C
Country / Region
United States