MUSE Gold

2022

Baidu app for the elderly

Entrant Company

Baidu Online Network Technology (Beijing) Co., Ltd

Category

App - Services

Client's Name

Country / Region

China

Baidu App for the Elderly is designed for an aging population society. Based on Baidu’s leading AI technology and database, the app is equipped with a more well-rounded and targeted design to precisely meet the digital operational needs of the elderly population and help them fit in the digital age. Apart from the common font enlargement and function simplification in the aging-friendly design, the program also integrates voice search, image recognition, AI voice technology, and AI subtitles to help them access information easily by videos, assist them in video chatting and intelligently synthesize family and friend voice packages for interface reading. It not only simplifies the operation process but also supports them with emotional care and makes it possible to accompany their loved ones at all times through technology. The program integrates a variety of online government service tools, including health consultation, online recharge, and provident fund inquiry tools, to meet the travel and living needs of elderly users in the post-epidemic era.

Credits

Yuan Lu
Xiaoli Ping
Jing Zhang
Yujie Shi
Xuan Li
Lei Zhao
Xiaojun Yu
Xinrui Guo
Bo Ye
Yazhang Zhu
Yao Fu
Yao Lu
tianci LI
More Gold Winners
Social Media
2022
MUSE Advertising Awards - Seez: Driving Impact, Literally

Entrant Company

Blue Hat

Category

Social Media - Instagram Page

Country / Region

Portugal

Video
2022
MUSE Advertising Awards - Liver King
Liver King

Entrant Company

1DS Collective

Category

Video - Fitness

Country / Region

United States

Website
2022
MUSE Advertising Awards - Lennar Website
Lennar Corporation

Entrant Company

Work & Co

Category

Website - Real Estate

Country / Region

United States

Website
2022
MUSE Advertising Awards - SFC Group Website

Entrant Company

SFC Group

Category

Website - Design / Web Agency

Country / Region

United States