MUSE Gold

2022

Baidu app for the elderly

Entrant Company

Baidu Online Network Technology (Beijing) Co., Ltd

Category

App - Services

Client's Name

Country / Region

China

Baidu App for the Elderly is designed for an aging population society. Based on Baidu’s leading AI technology and database, the app is equipped with a more well-rounded and targeted design to precisely meet the digital operational needs of the elderly population and help them fit in the digital age. Apart from the common font enlargement and function simplification in the aging-friendly design, the program also integrates voice search, image recognition, AI voice technology, and AI subtitles to help them access information easily by videos, assist them in video chatting and intelligently synthesize family and friend voice packages for interface reading. It not only simplifies the operation process but also supports them with emotional care and makes it possible to accompany their loved ones at all times through technology. The program integrates a variety of online government service tools, including health consultation, online recharge, and provident fund inquiry tools, to meet the travel and living needs of elderly users in the post-epidemic era.

Credits

Yuan Lu
Xiaoli Ping
Jing Zhang
Yujie Shi
Xuan Li
Lei Zhao
Xiaojun Yu
Xinrui Guo
Bo Ye
Yazhang Zhu
Yao Fu
Yao Lu
tianci LI
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