MUSE Gold

2022

UKG Site Redesign

Entrant Company

Third and Grove

Category

Website - Professional Services

Client's Name

UKG

Country / Region

United States

The goal for this project was to unify the now singular brand and create a digital experience that represents UKG as a market leader. Since UKG is also in the business of people, highlighting accessibility was an integral part. Before UKG merged to become one organization in early 2020, it was two separate companies; Kronos and Ultimate Software. Each company had individual sites, and a temporary ukg.com website was created as an initial stop gap solution. This site linked to the legacy brand sites and still referenced the legacy names, not presenting the unified messaging, nor the elevated brand needed to gain customers' trust. The challenge was to replace the 3 legacy sites with one new, unified site. Blog and News content (that had already been reworked to include the UKG name) was migrated from the legacy sites while the rest of the content was reimagined specifically for the new site to provide users with an improved experience. One that no longer feels like two separate companies, but one that is unified and worthy of their trust. Lastly, the competitive landscape is rife with an overall experience that is complex, convoluted and mundane. Our challenge was to deploy a simple and authentic communication strategy that puts the “human” back in HR.

Credits

Sr Dir. Web Development, UKG
Steve Tisa
Sr IT Project Manager, UKG
Curtis Gifford
VP Creative & Brand Management, UKG
Ken Volk
Dir. Web Production, UKG
David Pothier
Dir. Creative & Brand Management, UKG
Jake Grauds
Sr. Mgr. Creative & Brand Management, UKG
Rick Hall
EVP. Chief Marketing Officer, UKG
Jody Kaminsky
VP Global Product Marketing & Advertising, UKG
Meghan Setzer
Sr. Dir. Digital Marketing, UKG
Taigh White
VP. Public Relations & Communications, UKG
Darlene Marcroft
Mgr Web Development, UKG
Mark Ahrens
Sr Web Developer, UKG
Devin Arnold
Sr Web Developer, UKG
Amanda Donnelly
Lead Web Developer, UKG
Adam Braun
Sr Graphic Designer, UKG
German Carranza
Principle Graphic Designer, UKG
Brianna Thomas
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