2022
Entrant Company
Category
Client's Name
Country / Region
Our challenge
How do we translate a complex piece of software into an easy-to-understand, intriguing piece of content that hooks in the viewer AND keeps them watching?
Our answer - transport a few greek philosophers through time obviously! This highly imaginative piece created a sharp contrast between the "ancient times" of dated solutions vs Toggl Track, being the cutting-edge tool used by the most innovative startups.
This was Toggl's first live-action initiative with the goal of creating a large-scale awareness campaign, distributed through YouTube Pre-Roll Ads, Facebook and Instagram.
Vidico collaborated closely with the product and marketing team throughout the entire process.
This included conceptualisation, scripting, storyboarding and all facets of production and post-production. Our award-winning process ensured the end result was exciting, full of imagination and really brought home the essence of the Toggle solution.
Who is Toggl? - Toggl Track is a market-leading time tracking software that helps both enterprises and individuals make the most of scarce time and resources. Companies like Amazon, Uber, Linkedin and Ogilvy use it, along with high achievers like Serena Williams. They all know if you don't track it you can't improve it.
The client was thrilled with the result and decided on using Vidico for their entire annual content strategy.
Credits
Entrant Company
Austin Kelley Productions LLC
Category
Video - Consumer Product / Services
Country / Region
United States
Entrant Company
HANGZHOU CHANCEMATE TECH CORP.
Category
Marketing & Promotional - Illustration
Country / Region
China
Entrant Company
binyan studios
Category
Video - TV Ad Campaign
Country / Region
Australia
Entrant Company
ESE Entertainment / Next Level Agency / VYRAL / Grasp Agency
Category
Social Media - Financial Services
Country / Region
Poland