MUSE Gold

2022

Ancient Times

Entrant Company

Vidico

Category

Video - Video / Others___

Client's Name

Toggl

Country / Region

Australia

Our challenge



How do we translate a complex piece of software into an easy-to-understand, intriguing piece of content that hooks in the viewer AND keeps them watching?



Our answer - transport a few greek philosophers through time obviously! This highly imaginative piece created a sharp contrast between the "ancient times" of dated solutions vs Toggl Track, being the cutting-edge tool used by the most innovative startups.



This was Toggl's first live-action initiative with the goal of creating a large-scale awareness campaign, distributed through YouTube Pre-Roll Ads, Facebook and Instagram.



Vidico collaborated closely with the product and marketing team throughout the entire process.



This included conceptualisation, scripting, storyboarding and all facets of production and post-production. Our award-winning process ensured the end result was exciting, full of imagination and really brought home the essence of the Toggle solution.



Who is Toggl? - Toggl Track is a market-leading time tracking software that helps both enterprises and individuals make the most of scarce time and resources. Companies like Amazon, Uber, Linkedin and Ogilvy use it, along with high achievers like Serena Williams. They all know if you don't track it you can't improve it.



The client was thrilled with the result and decided on using Vidico for their entire annual content strategy.

Credits

Producer/Director
Andras Koncz
Concept Creation + Script
Aaron HM, Andras Koncz & Felix Orion
Storyboard
Nguyet Hoang Nhat (Moon)
Account Manager
Alice-Ginevra Micheli
Project Manager
Erin Lacourciere
Director of Photography
Mark Kobakian
Gaffer
Loui Miller
Set Design
Helena I. Abapo
Editor
Joshua Lee
Animator
Lisa Japp
Sound Design
Denis Blinov
Colourist
Kelly Webster
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