MUSE Gold

2022

Lenox Hill Hospital: Top 50 Takeover

Entrant Company

Northwell Health

Category

Outdoor Advertising - Outdoor Campaign

Client's Name

Lenox Hill Hospital

Country / Region

United States

In Feb. 2022, Northwell Health's Lenox Hill Hospital (LHH) became the only hospital in NYC to receive the top achievement from Healthgrades—the 2022 America’s 50 Best Hospitals award. To promote this prestigious recognition, we created a powerful OOH campaign to blanket the area around the hospital and key parts of NYC, including a complete subway takeover, with the goal of elevating awareness and consideration for LHH.



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