2022
Entrant Company
Category
Client's Name
Country / Region
The project
Designing the brand experience, strategy, and identity for the silver jubilee celebrations of the company, the project approaches the milestone anniversary as a strategic tool to narrate the organization's story with depth, substance, and authenticity. It is a broad community initiative and a long-term campaign that lays the groundwork for establishing a legacy of giving back to the community and doing the right thing always. It is divided into 3 parts:
The Strategy:
Olympics is the metaphor for the year-long celebration for which there is an opening ceremony, a closing ceremony, and monthly activities, each month tied to a theme around the values of the company. The events and activities every month focus on the well-being and growth of the community and are connected to the gift box.
The Gift Box
The gift box was designed in-house to impart an experience rather than curate objects. The focus was to bring the community together during the times of pandemic and to celebrate while being inclusive. It is a box of happiness, carefully curated for the receivers to celebrate, treasure memories, and gear up for all future endeavors.
The Identity Design
The identity design aims to strike a balance between the brand’s heritage and entering a new era. The logo and the patterns reflect the qualities that the company stands for, invoking a feeling of sophistication and elegance. The basic colors are black and white, and the collaterals have been designed keeping in mind accessibility and to make it inclusive for all.
Entrant Company
APV
Category
Video - Insurance
Country / Region
Hong Kong SAR
Entrant Company
Savannah College of Art and Design
Category
Social Media - Fashion Beauty & Luxury
Country / Region
United States
Entrant Company
Merkle
Category
Video - Restaurant
Country / Region
United States
Entrant Company
Kvant Show Production
Category
Experiential & Immersive - Exhibition Experience
Country / Region
Slovakia