MUSE Gold

2022

Traeger and Nextdoor incentivized neighbors

Entrant Company

Nextdoor

Category

Branded Content - B2C

Client's Name

Traeger

Country / Region

United States

In partnership with Nextdoor, Traeger launched the Traegerhood campaign founded on support, kindness, fun, and flavor. The campaign aimed to find the friendliest Traegerhoods in the country and rewarded them with Traeger giveaways. Neighbors were directed to a custom Nextdoor-built submission site where they could share why their neighborhood is the most neighborly. Four submissions were chosen over four months to win a Traeger pack (grill, cover, pellets, sauces, and rubs) and a private virtual cooking class with a Traeger Pitmaster. Submission stories were also used in Sponsored Post creative in Nextdoor’s newsfeed to inspire and encourage other neighbors to submit. The Traegerhood campaign received over 900 submissions, while brand sentiment increased from 50% at the start of the campaign to above 75% at the end. Searches of Traeger on Nextdoor increased 199% and mentions of Traeger increased 69% amongst those who were exposed to the campaign, further proving the success of the program at changing member behavior and in turn amplifying Traeger's organic presence on Nextdoor.

More Gold Winners
2022
MUSE Advertising Awards - The world of food and grocery is now in your fingertip.

Entrant Company

FOODINJOY LTD

Category

App - Food & Drink

Country / Region

United Kingdom

2022
MUSE Advertising Awards - The Strong In All Of Us
Valley Strong Credit Union

Entrant Company

Meaningful Works

Category

Branded Content - B2C

Country / Region

United States

2022
MUSE Advertising Awards - NYCEAL: Building a Brand Alliance in the Fight against COVID

Entrant Company

North Street Creative

Category

Corporate Identity - Brand Identity

Country / Region

United States

2022
MUSE Advertising Awards - Zeisberg Lab - Simplifying Technical Complexity Using Design
Zeisberg Lab, Göttingen University Medical Center

Entrant Company

Blue Hat

Category

Video - COVID-19-Related

Country / Region

Portugal