MUSE Gold

2022

Traeger and Nextdoor incentivized neighbors

Entrant Company

Nextdoor

Category

Branded Content - B2C

Client's Name

Traeger

Country / Region

United States

In partnership with Nextdoor, Traeger launched the Traegerhood campaign founded on support, kindness, fun, and flavor. The campaign aimed to find the friendliest Traegerhoods in the country and rewarded them with Traeger giveaways. Neighbors were directed to a custom Nextdoor-built submission site where they could share why their neighborhood is the most neighborly. Four submissions were chosen over four months to win a Traeger pack (grill, cover, pellets, sauces, and rubs) and a private virtual cooking class with a Traeger Pitmaster. Submission stories were also used in Sponsored Post creative in Nextdoor’s newsfeed to inspire and encourage other neighbors to submit. The Traegerhood campaign received over 900 submissions, while brand sentiment increased from 50% at the start of the campaign to above 75% at the end. Searches of Traeger on Nextdoor increased 199% and mentions of Traeger increased 69% amongst those who were exposed to the campaign, further proving the success of the program at changing member behavior and in turn amplifying Traeger's organic presence on Nextdoor.

More Gold Winners
Publication
2022
MUSE Advertising Awards - Ansys Advantage Magazine

Entrant Company

Ansys

Category

Publication - Magazine

Country / Region

United States

Branded Content
2022
MUSE Advertising Awards - Going Against the Grain

Entrant Company

RD Content

Category

Branded Content - Food & Beverage

Country / Region

United Kingdom

Website
2022
MUSE Advertising Awards - Clerk of the Circuit Court of Cook County - Website Redesign
Clerk of the Circuit Court of Cook County

Entrant Company

Clarity Partners, LLC

Category

Website - Government

Country / Region

United States

Website
2022
MUSE Advertising Awards - ProximaCRO.com Homepage

Entrant Company

Proxima Clinical Research

Category

Website - Professional Services

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy