2022
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Beringer is a Napa Valley icon, the task for this campaign was to take this heritage brand to the world of social media. Profiling two of its lead cabernets, the campaign sought to give a wider audience a clear way of understanding their two distinct flavour profiles without expert knowledge. As a result the Beringer Wild & Refined campaign was born, by London-based, creative agency Middle Table, creating two worlds for two incredible wines.
Credits
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The Luxury Collection
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Social Media - Storytelling
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United States
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Meaningful Works
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Advertising - Online AD (Campaign)
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United States
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Clinique / SharpEnd
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Branded Content - Fashion & Beauty
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United States
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Gravity Global
Category
Social Media - B2C
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United Kingdom