Select Sector SPDRs

Select Sector SPDRs are unique Exchange Traded Funds (ETFs) that divide the S&P 500 into 11 sector index funds. They allow you to customize your investments by picking and weighting these sectors to meet your specific investment goals. Each can be bought individually, providing you with undiluted exposure to a particular sector or industry group.

SBA NYC asked us to craft a series of engaging vignettes — each highlighting one of the 11 sectors — for a campaign enrolled on TV and online. We’ve created a simplified and tangible representation of each sector with a variety of beautiful, tactile materials. The cinematic animations contain short narratives in which iconic objects of the relevant sector are highlighted. Music and lifelike sound effects were added for an extra dimension of realism.