2022
Entrant Company
Category
Client's Name
Country / Region
Select Sector SPDRs are unique Exchange Traded Funds (ETFs) that divide the S&P 500 into 11 sector index funds. They allow you to customize your investments by picking and weighting these sectors to meet your specific investment goals. Each can be bought individually, providing you with undiluted exposure to a particular sector or industry group.
SBA NYC asked us to craft a series of engaging vignettes — each highlighting one of the 11 sectors — for a campaign enrolled on TV and online. We’ve created a simplified and tangible representation of each sector with a variety of beautiful, tactile materials. The cinematic animations contain short narratives in which iconic objects of the relevant sector are highlighted. Music and lifelike sound effects were added for an extra dimension of realism.
Entrant Company
Middle Table
Category
Social Media - Video
Country / Region
United Kingdom
Entrant Company
K11 Concepts Limited
Category
Strategic Program - Interactive Brand Experience
Country / Region
Hong Kong SAR
Entrant Company
Night Kitchen Interactive
Category
Website - Diversity & Inclusion
Country / Region
United States
Entrant Company
Awaken
Category
Video - Nonprofit
Country / Region
Australia