MUSE Gold

2022

IMF 2021 Giving Campaign

Entrant Company

International Monetary Fund

Category

Marketing & Promotional - Corporate Profile

Client's Name

International Monetary Fund

Country / Region

United States

The design of IMF’s charity fundraising campaign has a strong foundation in the brand. Deep blue hues and brush strokes are added to impart a hand-painted, human quality that softens corporate formalities. Original journalistic photography fosters an intimacy between potential donors and recipients.

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