Eilish by Billie Eilish

Introducing a new dimension of Billie Eilish. Follow a journey of self-discovery, as Billie passes through the looking glass. On the other side, her true self is waiting. She’s a revelation...she’s been there all along. What we witness is more than transformation. It’s transcendance.

Our world is sultry, abstracted luxury. Gold accents illuminate the shadows. In the center of our interior, a large statue stands tall. Approaching the surface, Billie gazes deeply into her reflection. With a light touch, she lifts her fingers to the glass. Giving a dreamlike shimmer, the surface of the mirror morphs into a strange distorted flash. In a single stride, Billie steps through the mirror.

Behind the looking glass, a new world takes shape. Sight and sound, smell and touch all blur in a synesthetic swirl. With ethereal visual effects, light glances off of the lines of the bottle. Stripped bare, Billie stands in the shadows, lit as if from within. In intimate close-up, her bare skin gives off an amber glow. Holding the scent, she sprays a fine mist. A drop of the scent rolls slowly toward her collarbone.

We close with a final look at the real Billie. Fully revealed, her body is a twin to the bottle. We transition to the packshot as the film comes to an end.

Debuted alongside the fragrance was the exclusive Eilish campaign video starring Billie Eilish herself. Creative agency Mazarine New York worked with photographer Amanda Charchian and creative director Édouard Nardon to capture feelings of warmth and sensuality in which the fragrance echos on your skin.