Dance, Dance, Dance with Buddy

"Dance, Dance, Dance with Buddy" is a children's dance MV that our agency conceptualized, directed and created for our client, AIA Singapore. This MV is targeted at young families with children, showing them AIA's support on their parenting journey. Familiar settings in Singapore such as the playgrounds, gardens and Marina Barrage were used so that children in Singapore can easily relate to the MV. The lively dance moves and song in the MV are also meant to encourage children towards healthy and active living in line with the brand spirit of the AIA Vitality program. The MV was well received and has helped in Buddy animation character extension into premiums and mascots.