MUSE Gold

2022

I Hate Cooking

Entrant Company

Northwell Health

Category

Video - Food & Beverage

Client's Name

The Well

Country / Region

United States

Hate cooking? Relatable. But it doesn’t have to be a chore. Watch as our editor in chief, Julie Shapiro—a self-identifying cooking-hater—learns some easy ways to make meals for her family, all while having fun with Chef Michelle Capobianco. From making dishes from scratch to getting the best use out of your leftovers, this lighthearted series (aptly titled “I Hate Cooking”) covers a full range of cooking topics. Chef Michelle has a knack for transforming intimidating recipes into easy, quick and fun steps for all to follow. It’s for all the reluctant cooks out there—or for all those who just don’t have time for the kitchen—and a great way to nourish your body, even if you hate cooking. The Well is Northwell Health’s commitment to the future of health care. In this time of information overabundance, much of which is inaccurate, unhelpful, or even difficult to understand, Northwell Health is on a mission to make a difference as an honest, trusted, and caring partner. The site connects with consumers to provide them with personalized content that reduces their stress, makes them laugh, and ultimately feel more confident and capable on their healthcare journey.

Credits

Northwell Health
Amanda Marzullo
Northwell Health
Julie Shapiro
Northwell Health
Jessica Reyes
Northwell Health
Robert Hoell
The Cooking Lab
Michelle Capobianco
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