2022
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Hate cooking? Relatable. But it doesn’t have to be a chore. Watch as our editor in chief, Julie Shapiro—a self-identifying cooking-hater—learns some easy ways to make meals for her family, all while having fun with Chef Michelle Capobianco. From making dishes from scratch to getting the best use out of your leftovers, this lighthearted series (aptly titled “I Hate Cooking”) covers a full range of cooking topics. Chef Michelle has a knack for transforming intimidating recipes into easy, quick and fun steps for all to follow. It’s for all the reluctant cooks out there—or for all those who just don’t have time for the kitchen—and a great way to nourish your body, even if you hate cooking.
The Well is Northwell Health’s commitment to the future of health care. In this time of information overabundance, much of which is inaccurate, unhelpful, or even difficult to understand, Northwell Health is on a mission to make a difference as an honest, trusted, and caring partner. The site connects with consumers to provide them with personalized content that reduces their stress, makes them laugh, and ultimately feel more confident and capable on their healthcare journey.
Credits
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RD Content
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Branded Content - Food & Beverage
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United Kingdom
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Vita Coco
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Strategic Program - Interactive Brand Experience
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United States
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Broth
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Video - Animation
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United States
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Miami Ad School
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Student Submission - Student Social Media (NEW)
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Canada