MUSE Platinum

2022

W Hotels Instagram Video Series // Trip Swap

Entrant Company

W Hotels

Category

Social Media - Travel & Tourism

Client's Name

Country / Region

United States

2020 was a devastating year for the travel and hospitality industry, bringing international travel to a screeching halt. With the industry seeing glimpses of recovery in 2021 and travelers itching to plan their next trip, we saw a unique opportunity to tap into this cultural moment and generate excitement about getting back on the road with W Hotels.


Thus was born Trip Swap, a 6-part Instagram Video series chronicling the return to travel for eight social media creators and members of our “Friends of W Hotels” influencer community.

Credits

Director, Social & Content Marketing, W Hotels Worldwide
Christine Espinoza
Senior Director, Global Brand Marketing, W Hotels Worldwide
Carly Van Sickle
Global Brand Marketing Manager, W Hotels Worldwide
Joseph Folta
Manager, Digital & Paid Social, Marriott International
Marissa Frank
Marketing Director, Farrynheight
Molly Soloff
Senior Manager, Social Media & Content
Annie Cassius
Executive Producer, Another Creative
Jonathan Godinho
Art Director, Another Creative
Jaclyn Tambara
Creative Producer, Another Creative
Colleen Baisa
Social Media Strategist, Another Creative
Elle Radan
More Platinum Winners
Corporate Identity
2022
MUSE Advertising Awards - WearForever Brand Identity

Entrant Company

Natasha Mozz

Category

Corporate Identity - Brand Identity

Country / Region

United States

Website
2022
MUSE Advertising Awards - Firefox True Colors Campaign

Entrant Company

Mozilla

Category

Website - Technology / Science

Country / Region

United States

Corporate Identity
2022
MUSE Advertising Awards - P.C.M.S LOGO DESIGN
P.C.M.S FOOD & BEVERAGE MANAGEMENT

Entrant Company

KLDesign

Category

Corporate Identity - Logos

Country / Region

China

Video
2022
MUSE Advertising Awards - Experience Life On Cloud Nine

Entrant Company

Champagne & Gyoza

Category

Video - Entertainment

Country / Region

United States