MUSE Platinum

2022

W Hotels Instagram Video Series // Trip Swap

Entrant Company

W Hotels

Category

Social Media - Travel & Tourism

Client's Name

Country / Region

United States

2020 was a devastating year for the travel and hospitality industry, bringing international travel to a screeching halt. With the industry seeing glimpses of recovery in 2021 and travelers itching to plan their next trip, we saw a unique opportunity to tap into this cultural moment and generate excitement about getting back on the road with W Hotels. Thus was born Trip Swap, a 6-part Instagram Video series chronicling the return to travel for eight social media creators and members of our “Friends of W Hotels” influencer community.

Credits

Director, Social & Content Marketing, W Hotels Worldwide
Christine Espinoza
Senior Director, Global Brand Marketing, W Hotels Worldwide
Carly Van Sickle
Global Brand Marketing Manager, W Hotels Worldwide
Joseph Folta
Manager, Digital & Paid Social, Marriott International
Marissa Frank
Marketing Director, Farrynheight
Molly Soloff
Senior Manager, Social Media & Content
Annie Cassius
Executive Producer, Another Creative
Jonathan Godinho
Art Director, Another Creative
Jaclyn Tambara
Creative Producer, Another Creative
Colleen Baisa
Social Media Strategist, Another Creative
Elle Radan
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