2022
W Hotels Instagram Video Series // Trip Swap
Entrant Company
W Hotels
Category
Social Media - Travel & Tourism
Client's Name
Country / Region
United States
2020 was a devastating year for the travel and hospitality industry, bringing international travel to a screeching halt. With the industry seeing glimpses of recovery in 2021 and travelers itching to plan their next trip, we saw a unique opportunity to tap into this cultural moment and generate excitement about getting back on the road with W Hotels.
Thus was born Trip Swap, a 6-part Instagram Video series chronicling the return to travel for eight social media creators and members of our “Friends of W Hotels” influencer community.
Credits
Entrant Company
Groove Jones
Category
Experiential & Immersive - Augmented Reality
Country / Region
United States
Entrant Company
George P. Johnson Experience Marketing and Spinifex Group
Category
Experiential & Immersive - Expos, Conventions & Trade Shows
Country / Region
United States
Entrant Company
SUM Korea
Category
Marketing & Promotional - COVID-19-Related
Country / Region
South Korea
Entrant Company
BET Networks, a subsidiary of Viacom/CBS
Category
Website - Website / Other___
Country / Region
United States