2022
W Hotels Instagram Video Series // Trip Swap
Entrant
W Hotels
Category
Social Media - Travel & Tourism
Client's Name
Country / Region
United States
2020 was a devastating year for the travel and hospitality industry, bringing international travel to a screeching halt. With the industry seeing glimpses of recovery in 2021 and travelers itching to plan their next trip, we saw a unique opportunity to tap into this cultural moment and generate excitement about getting back on the road with W Hotels.
Thus was born Trip Swap, a 6-part Instagram Video series chronicling the return to travel for eight social media creators and members of our “Friends of W Hotels” influencer community.
Credits
Entrant
SUM Korea
Category
Marketing & Promotional - COVID-19-Related
Country / Region
South Korea
Entrant
Leona Kuo Design
Category
Corporate Identity - Brand Identity
Country / Region
Australia
Entrant
SAPHIRA
Category
Video - Professional Services
Country / Region
Ukraine
Entrant
Arketi Group
Category
Corporate Identity - Brand Identity
Country / Region
United States