2022
W Hotels Instagram Video Series // Trip Swap
Entrant Company
W Hotels
Category
Social Media - Travel & Tourism
Client's Name
Country / Region
United States
2020 was a devastating year for the travel and hospitality industry, bringing international travel to a screeching halt. With the industry seeing glimpses of recovery in 2021 and travelers itching to plan their next trip, we saw a unique opportunity to tap into this cultural moment and generate excitement about getting back on the road with W Hotels.
Thus was born Trip Swap, a 6-part Instagram Video series chronicling the return to travel for eight social media creators and members of our “Friends of W Hotels” influencer community.
Credits
Entrant Company
Gravity Global
Category
Integrated Marketing - Integrated Marketing Materials
Country / Region
United Kingdom
Entrant Company
Proscalar, LLC
Category
Integrated Marketing - Social Media
Country / Region
United States
Entrant Company
Meaningful Works
Category
Video - TV Ad Campaign
Country / Region
United States
Entrant Company
MUSUBI Inc.
Category
Corporate Identity - Corporate Identity / Other___
Country / Region
Japan