IBM THINK

The THINK conference is the annual event held by IBM that is considered the premier hybrid cloud and AI industry event. Attendees to the conference network and learn about IBM’s latest technologies. Groove Jones was asked to create interactive digital experiences that the IBM executives and speakers could use during the event to highlight their world-changing technologies and bring them to life.

Since the THINK event was virtual this year, the team wanted to kick things off by sending out a THINK collectible to key influencers and IBMers prior to the event. The IBM team created a physical THINK “cube” that was also used in all of the videos and visuals for the event. Along with the direct mail piece was an interactive AR experience for IBMers to engage with and create their own socially shareable “THINK” moments leading up to the event. With every tap, a user would change the colors reflected on the cube and be inspired by mixing your own “THINK” soundtrack with a custom composition by Grammy Award-winning artist Imogen Heap.

The highlight at every event is the ability for attendees to have a chance to walk up and see the latest and greatest IBM technologies. Faced with the challenge of creating an engaging experience for a virtual event, the IBM team looked to Groove Jones to bring their newest products to life through AR.

The IBM Quantum System One is the world’s first-ever circuit-based commercial quantum computer. It is housed in a 9’ x 9’ x 9’ air-tight glass cube that maintains a controlled physical environment. Groove Jones created an interactive WebGL microsite, so participants could engage and learn about the amazing computer system via a web browser on their desktop computer or mobile device.

The IBM Z Mainframe also received an AR treatment. Participants could now get a virtual, hands-on session with the newest model, the IBM z15. Users can add up to 4 mainframes to get a good idea of size. The WebGL and camera-enabled AR experience allowed the user to open up compartments and see inside.