MUSE Silver

2022

Apptio Anthem

Entrant Company

Shout Creative

Category

Video - Business to Business

Client's Name

Apptio

Country / Region

United States

Apptio came to Shout Creative with a very clear request - humanize our process. Everyone in Technology Business Management (TBM) knows that Apptio is the leader in analytics and analysis, but they don’t know why it’s important for organizations to invest in TBM. This world is all about data, so we leaned heavily into motion design to illustrate “the art of data”. Working closely with the brand team, and even pitching the CEO, we produced this video to explain why Apptio’s process is so complex and why it’s paramount to the progress organizations provide to our communities. The end result debuted to immense fanfare in front of a global audience at the Technology Business Management Council, and continued on as the anchor for a very successful paid social campaign.

Credits

Shout Creative
Calvin Simmons
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