MUSE Platinum

2022

Bostons Children's Hospital Interactive Wall

Entrant Company

NEXT/NOW Agency

Category

Experiential & Immersive - Community

Client's Name

Boston's Childrens Hospital

Country / Region

United States

Working alongside Diversified., NEXT/NOW was commissioned to create four unique, interactive scenes for Boston Children's Hospital and their iconic LED lobby display wall. The massive 16′ high wall sits directly in front of the main entrance to the hospital and serves as an exciting distraction for many BCH visitors. The content includes rainforest, underwater, space, and abstract rainbow scenes. AI and Motion Capture work together to power the interactivity of the four scenes as they play on loop throughout the day. The Interactive media wall was proposed as an immersive experience that can be a distraction for kids, parents and employees within BCH. The approach was to be able to remove them from the environment they are in and create engaging forms of happiness and excitement.

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