The Ritz-Carlton: Artisans' Tales with Hearst

The craft of artisans reveals how travel inspires us. With this idea in mind, The Ritz-Carlton worked with Hearst to create four collaborations around the world, where visiting artists and athletes met with Ritz-Carlton creatives to explore their self-expression in new surroundings. From a chef and professional climber finding desert beauty at The Ritz-Carlton, Dove Mountain, to a mixologist’s craft setting the stage for a dance above The Ritz-Carlton, Istanbul, each unique collaboration showed how the talent and locales shared by the Ritz Carlton make travel an unforgettable experience.

These artisan interactions formed the basis for a video-first social media campaign with The Ritz-Carlton and Hearst. Anchored by hero videos produced by Hearst profiling each artisan, the destination, and their collaborations, the campaign expanded out through shorter assets highlighting the details and moments that emerged at each destination. Each collaboration was also shared via the Hearst imprint that best matched its subject matter — Elle, Elle Decor, Harper’s Bazaar, and Esquire each created an online article based on the experience at one of the hotels, with video content also promoted via their own social channels. These Hearst-branded articles were also hosted on The Journey, the digital hub of The Ritz-Carlton for travel inspiration.