MUSE Platinum

2022

P.C.M.S LOGO DESIGN

Entrant Company

KLDesign

Category

Corporate Identity - Logos

Client's Name

P.C.M.S FOOD & BEVERAGE MANAGEMENT

Country / Region

China

Based on the changing scenario of water (as polar molecule) and oil (as lipids) from the exclusion to integration perfectly through high temperature. It utilizes integration as a symbol to display the new form of two objects to show the firm identification of diverse dining (Chinese cuisine, Western cuisine, Japanese cuisine and Thai cuisine) pioneer in the industry. It’s a glamorous magician making the incompatible dining culture into unity, which reflects the firm’s core value of innovation, integration and vitality.

P.C.M.S FOOD & BEVERAGE MANAGEMENT is a multi-brand development enterprise. We take a circle as the shape to represent "oil" and "water". Oil and water are not mutually soluble. Capture the fusion and separation of two substances to form a dynamic of different shapes. In the dynamic, there is density and consistency, forming visual vitality.

Logo mainly consists of geometric dot and line structure, capturing the substance status of integration and detachment: closed loop pattern displays integration and inclusive dots show the exclusiveness. The sense of dramatic vitality that it owns shows its brand attribute of dramatic and innovative. Also, eight colors have summarized the diverse developing road hiding behind the surface image.

Copious colors integrated in modern minimalism design is harmonious and it abstractly shows the dramatic scenarios of the cooperation and independent existence of water and oil. Besides, the design displays the idea of encouraging integration but not compulsory, which communicates the precedent 4C values of copious, creative, catering and cooperation as an innovator and manager in catering industry.

With its regular distributed geometric design, it emphasizes the rigorous routine in the work. The visual sense of dramatic molecular motion reflects vigorous corporate culture. In addition, the diversity of color and graph indicate the firm expectation of walking into the high-end diversity.

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