MUSE Gold

2022

Bans Off Our Bodies

Entrant Company

Planned Parenthood Federation of America

Category

Integrated Marketing - Nonprofit

Client's Name

Country / Region

United States

In 2021, nearly 600 abortion restrictions were introduced and 100 enacted in states across the U.S. — more abortion restrictions in any one year since 1973, when Supreme Court case Roe v. Wade protected the federal right to abortion.



Meanwhile, the Supreme Court was hearing an abortion rights case, Dobbs v. Jackson Women’s Health Organization, which eventually resulted in the court taking away the constitutional right to abortion when it overturned Roe v. Wade. Nearly half of the women of reproductive age in the U.S. — more than 36 million women, and even more people who can become pregnant — now face the potential loss of access to abortion.



While Americans overwhelmingly support access to safe and legal abortion, they didn’t believe that their constitutional right to abortion was at such grave risk. They’re now more motivated to stand up for their rights. We knew Planned Parenthood supporters, abortion rights supporters, coalition partners, corporate partners, the arts and entertainment industry, and others needed a rallying cry to get behind — to show their opposition to abortion restrictions and build a bigger platform for securing, protecting, and expanding abortion access. That cry is “Bans Off Our Bodies.”



Our Bans Off Our Bodies (or Basta De Controlarnos in Spanish) campaign evolved to be even more inclusive and decidedly movement-based. Bans Off Our Bodies captures the zeitgeist of the moment with wide adoption of our language across the country, throughout the media, at events and rallies, in fashion, art, and politics, and on t-shirts, protest signs, baked goods, and even nail art.



Since we launched Bans Off Our Bodies in the fall of 2021, we have seen this campaign grow and continue to resonate. When Roe v. Wade fell in June of 2022, people had the language they needed to show up for abortion rights and for one another with a defiant but hopeful posture thanks to Bans Off Our Bodies.

Credits

Senior Vice President, Communications & Culture
Melanie Newman
Vice President, Brand & Culture Strategy
Lauren Garcimonde-Fisher
Vice President, Communications & Culture
Adrienne Verrilli
Vice President, Content Innovation
Jamila Galloway
Director, Brand Strategy & Projects
Perry Meyers
Senior Director, Brand & Editorial Content Strategy
Ylonda Gault
Senior Director, Brand Marketing
Sandy Perez
National Director, Arts & Entertainment
Caren Spruch
Director, Web Content Strategy
Amy Bryant
Director, Digital Supporter Engagement & Innovation
Jacqueline Murphy
Director, Digital Content
Allison Rhone
Director, Latino Media & Communications
Alejandra Soto
Director, Research & Insights
Gabrielle Stopper
Director, Video Production
Theresa Darlington
Director, Creative
Sarah Sandman
Director, Digital Campaigns
Christine Garcia
More Gold Winners
2022
MUSE Advertising Awards - Brand Refresh Helps Connect People and Work

Entrant Company

SIMOS Solutions

Category

Corporate Identity - Brand Identity

Country / Region

United States

2022
MUSE Advertising Awards - RollTrac: Bring it On

Entrant Company

Gravity Global

Category

Social Media - B2B

Country / Region

United Kingdom

2022
MUSE Advertising Awards - The Whynauts
Perot Museum of Nature and Science

Entrant Company

Groove Jones

Category

Video - TV Series / Episodes

Country / Region

United States

2022
MUSE Advertising Awards - Don't Ignore the Risk - Video
Texas General Land Office

Entrant Company

Proscalar, LLC

Category

Video - Social Video

Country / Region

United States