2022
Entrant Company
Category
Client's Name
Country / Region
The Baby Alive #CheckUpOnKindness Influencer campaign centered around inspiring kindness while driving awareness to Baby Alive products available at Target, Amazon and Walmart.
Influencer content showcased how parents can instill “kindness” into their child and how the Baby Alive Lulu Achoo doll helps to inspire their child to give care and kindness. Through sweet moments of play, the parent and daughter influencers shared how they “check up” on Lulu Achoo by listening to her heartbeat with a play stethoscope, wiping her nose with her tissue, giving her medicine and more! The interactive play provided a sincere parent/daughter moment as they both displayed kindness while highlighting Lulu Achoo. The influencer parents urged other parents to “Check up on kindness” with their own daughters as they directed them to purchase Lulu Achoo at participating stores.
This approach allowed the audience to see the benefits of Lulu Achoo, as well as why the doll brings great value in helping to build their child’s character through care.
Entrant Company
Blackstudio Agency
Category
Video - Animation
Country / Region
Turkey
Entrant Company
Film Edge Sdn. Bhd.
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
Malaysia
Entrant Company
Cepheid
Category
Video - Video / Others___
Country / Region
United States
Entrant Company
PeopleScout
Category
Social Media - Instagram Page
Country / Region
United States