MUSE Gold

2022

Louise Bourgeois XX | Kunstmuseum Basel

Entrant Company

Holition

Category

Experiential & Immersive - Live Experiences

Client's Name

Jenny Holzer Studio

Country / Region

United Kingdom

Jenny Holzer, one of the leading contemporary artists of her generation, has curated an exhibition of the work of Louise Bourgeois (1911–2010), widely regarded as one of the most important and influential artists of the twentieth and twenty-first centuries at the Kunstmuseum Basel. To bring the exhibition to life, Jenny Holzer Studio has once again approached award-winning creative innovation studio Holition to create an augmented reality experience for visitors of Kunstmuseum Basel that would explore the powerful work of both artists through creative technologies.



The collaboration between Jenny Holzer Studio comes after several critically-acclaimed augmented reality-enabled projects that Holition has designed for Holzer, YOU BE MY ALLY at the University of Chicago in 2020, and most recently, Holzer’s LIKE BEAUTY IN FLAMES, which launched in spring 2021 at the Museo Guggenheim Bilbao, Spain.



Harnessing augmented reality, advanced image recognition technology, 3D spatial positioning and cutting-edge graphics features, users are able to see Holzer’s signature text-based art reimagined and brought to life through immersive digital technologies.



In addition to the live experiences, Holition produced an augmented reality filter, ‘FACE LOUISE’ for users to enjoy through social media. The filter can be accessed through Kunstmuseum Basel’s official Instagram account.



The LOUISE BOURGEOIS XX mobile app designed by Holition can also be experienced from anywhere in the world. The augmented reality app allows users to see Bourgeois’s words floating around their physical surroundings wherever they go, and to create and share their own AR images.



"Seeing Louise Bourgeois’s work through Jenny Holzer’s lens gives such a unique and outstanding experience that merged two artistic worlds. Jenny Holzers’s interpretation of Louise Bourgeois allowed me to rediscover two great artists through this immersive exhibition." - Pauline Roques, Lead Designer, Holition



The output of these experiences is a multitude of highly engaging public artwork that aptly demonstrates how the relationship between technology, human experience, and creativity can leave a lasting impact on users.

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