MUSE Gold

2022

WM Commitments and Values Posters

Entrant Company

Phoenix Lifestyle Marketing Group

Category

Branded Content - Corporate Communications

Client's Name

WM

Country / Region

United States

WM (Waste Management) is the leading provider of comprehensive environmental services in North America, providing services throughout the United States and Canada. Through its subsidiaries, WM provides collection, transfer, disposal services, and recycling and resource recovery. It is also a leading developer, operator and owner of landfill gas-to-energy facilities in the United States. WM’s customers include residential, commercial, industrial and municipal customers throughout North America. The Phoenix team was asked to collaborate with the WM Culture & Engagement team to design and develop a set of posters with the intention of communicating the company’s Core Commitments and Values while being in line with their other recently created visual assets and Brand Guidelines. This seven-piece creative poster series aligned with each of the six individually chosen commitments and values of WM: People First, Success with Integrity, Customers, The Environment, Inclusion & Diversity and Safety. Each poster was thoughtfully created, highlighting the diverse make-up of the WM employee base as well as the company’s unwavering dedication to diversity, equity, and inclusion, not just as an initiative, but as a central aspect to everything that they do.

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