MUSE Gold

2022

CHILE HAS 2 COPA LIBERTADORES

Entrant Company

Walkers

Category

Video - Social Video

Client's Name

Volkswagen

Country / Region

Chile

Background:



One of the most deeply rooted beliefs in Chilean popular culture is that only the Colo Colo 1991 team has won the Copa Libertadores. But this is not the case, because on November 25, 2012, the women's team from Colo Colo was also crowned champion of the continental tournament. However, the female feat has been made invisible by the media for 10 years, and in effect, ignored by society.



Idea:



To break the myth and give women's football the value it deserves, we conducted a social experiment. We invite a loyal fan of Colo Colo to meet one of the figures who raised the Copa Libertadores with the team he loves. We never told him that he would be on the 1991 men's team, but just like any other Chilean, it was all he thought about.

Credits

Zanco
Christian Quintana
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