MUSE Platinum

2022

The Mira Hong Kong “Flamboyant MIRAmi Beach Club”

Entrant Company

Miramar Group

Category

Integrated Marketing - Event Marketing

Client's Name

Miramar Group

Country / Region

Hong Kong S.A.R., China

Named “Hong Kong’s Leading Lifestyle Hotel” in the 27th annual World Travel Awards as the bustling city’s lifestyle under Design Hotel ™, The Mira Hong Kong thrives for excellence and never settles for less, always striving to provide our guests with the most unique and MIRA-vellous experience that exceeds expectations. Amidst the recent Covid-19 surge in Hong Kong, people longed for immersive events and experience while travelling is not available under the epidemic. The Mira Hong Kong captured this opportunity to unveil one-of-a-kind beach club-themed program encompassing music, wine and dine, to provide an exhilarating experience for guests. The hotel created a complete journey from the start of the hotel entrance with strong Miami elements, like neon flamingos, fringed palms and surfing boards from entering the hotel lobby, cocooning guests with cool beats and chic beach and giving true feel of Miami vibes. A host of thrilling activities have been launched at different locations during the campaign period, guests can bring their flamboyance of friends to kick back at Vibes, with exotic drinks and laid-back DJ tunes starting from the ravishing Opening Night with upbeat entertainment. Some of the best mixologists at pop-up bars in town performed at the cool hotel lobby and guests can chill out at the courtyard terrace lounge on comfy beach chairs with white sand under feet with bottomless glass of wine in hand. The entire event focused on demonstrating Miami’s true vibes, entertainment and lifestyle, which is full of vivacity and dynamism, giving an urban retreat to guests escape from the dullness of social distancing.

Credits

Creative Director
Nelson Tsui
Art Director
Patrick Yan
Senior Designer
Crystal Chow, Rex Liao
Photographer
Ady Ho, Paco Tam
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