2022
Entrant Company
Category
Client's Name
Country / Region
Laurel Road recognized that doctors need a bank that works as hard as they do. Laurel Road for Doctors offers more solutions for physicians and dentists, including new banking products that help manage med school debt. On International Doctors' Day, we launched a national integrated campaign announcing the new bank for doctors. On International Doctors' Day, Laurel Road launched a series of wall projections in high traffic locations across the U.S. The wall projects used existing video creative, that was developed for additional video placements throughout the campaign and urged the audiences to join the brand in thanking the doctor community with the #ThankYouHealthcare and visiting a unique landing page to participate with Laurel Road. We developed from the ground up on the positioning of the new Doctor Bank concept. We developed custom looks, photography and layouts across multiple media platforms to ensure consistent messaging that drove the audience to a newly designed web experience to help make doctors' lives easier.
Credits
Entrant Company
Two Brothers Creative
Category
Video - Budget below $3000
Country / Region
United States
Entrant Company
Drexel University, B.S. User Experience & Interaction Design
Category
Student Submission - Student App (NEW)
Country / Region
United States
Entrant Company
Inspired eLearning
Category
Video - Training
Country / Region
United States
Entrant Company
SFC Group
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States