MUSE Silver

2022

Doctor Bank

Entrant Company

DeVito/Verdi

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

Laurel Road

Country / Region

United States

Laurel Road recognized that doctors need a bank that works as hard as they do. Laurel Road for Doctors offers more solutions for physicians and dentists, including new banking products that help manage med school debt. On International Doctors' Day, we launched a national integrated campaign announcing the new bank for doctors. On International Doctors' Day, Laurel Road launched a series of wall projections in high traffic locations across the U.S. The wall projects used existing video creative, that was developed for additional video placements throughout the campaign and urged the audiences to join the brand in thanking the doctor community with the #ThankYouHealthcare and visiting a unique landing page to participate with Laurel Road. We developed from the ground up on the positioning of the new Doctor Bank concept. We developed custom looks, photography and layouts across multiple media platforms to ensure consistent messaging that drove the audience to a newly designed web experience to help make doctors' lives easier.

Credits

Executive Creative Director
Eric Schutte
Producer
Barbara Michelson
Creative Director/Writer
Rob Carducci
Creative Director/Writer
Vinney Tulley
Creative Director/Writer
Rob Slosberg
Copywriter
John DeVito
Producer
Rodney Pringle
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