Chiayi City Branding Identity

We represent the greatest contribution in the new city image identification: external spirit, application, and semantics are the architectural types, starting with Chiayi City's "Central Fountain". The external images extended from different perspectives of "" and "looking down" are also conjured through the conversion between dynamic perspectives, turning the fountain into a geometric shape in the new recognition.



With the various forms in the identification and application graphics erupted by the fountain, the festivals are transformed into a series of graphic extensions and applications, including famous historical figures in Chiayi City, imagination, music festivals, culture (imagination)), food, fire Chicken Rice), through the plot (Wood turn with camera), through the plot (Wood turn with camera).



Finally, re-identifying the pronunciation of the shape brings out the different imaginations in the recognition vocabulary, whether it is love (I) jia (+) or jia (+) meaning (1), and in the semantic switching of the two characters, it brings out the meaning of the two words. "C, C represents different Chiayi cities. At the same time, this arrangement represents the exploration of righteousness from a new perspective of expectation. As if hidden in the same small city, our great innovations continue to occur.