MUSE Gold

2022

Chiayi City Branding Identity

Entrant Company

27 Design Co., Ltd.

Category

Video - Government

Client's Name

Chiayi City Government

Country / Region

Taiwan

We represent the greatest contribution in the new city image identification: external spirit, application, and semantics are the architectural types, starting with Chiayi City's "Central Fountain". The external images extended from different perspectives of "" and "looking down" are also conjured through the conversion between dynamic perspectives, turning the fountain into a geometric shape in the new recognition. With the various forms in the identification and application graphics erupted by the fountain, the festivals are transformed into a series of graphic extensions and applications, including famous historical figures in Chiayi City, imagination, music festivals, culture (imagination)), food, fire Chicken Rice), through the plot (Wood turn with camera), through the plot (Wood turn with camera). Finally, re-identifying the pronunciation of the shape brings out the different imaginations in the recognition vocabulary, whether it is love (I) jia (+) or jia (+) meaning (1), and in the semantic switching of the two characters, it brings out the meaning of the two words. "C, C represents different Chiayi cities. At the same time, this arrangement represents the exploration of righteousness from a new perspective of expectation. As if hidden in the same small city, our great innovations continue to occur.

Credits

Director
Cheng-Hsuan Lin
Art Director
Qian-Han Chen
Animation Supervisor
Bruce Chen
Producer
Peng-Hui Lin
Producer
Sunber Lo
Producer
Rebecca Liao
Designer
Qian-Han Chen
Designer
Yi-Wei Wu
Animator
Meng-Hsueh Lin
Animator
Wuxi Wang
Animator
Xiao-Man Lin
Music & Sound Production
WinSound Studio
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