MUSE Gold

2022

Biore Pore Stips - You’ll F#%&!^g Swear By Them

Entrant Company

United Esports

Category

Social Media - Humor

Client's Name

Biore

Country / Region

United States

Influencers possess the natural capacity to drive followers in the direction of a brand's product and as a globally recognized brand, and Bioré knew it was time to enter the fray. Ready to join the gaming space, Bioré turned to United Esports to raise awareness of their iconic Pore Strips product to Gen-Z and Millennial audiences. With countless online skincare communities flocking to Twitch to share tips, regimes, and product reviews, United Esports knew it was the perfect platform for Bioré to find new fans. With the expert guidance from United Esports, not only was Bioré able to successfully extend its brand into the esports and gaming space while driving visibility for a notoriously under-served demographic - women in gaming. In a thoughtful departure from male-centric esports campaigns, United Esports helped Bioré enter the gaming space with a splash. Biore was able to create a strong foundation for building trust and brand affinity within the gaming space by featuring hilarious, fun, authentic, and female-focused creative that organically overperformed and far exceeded KPIs.

Credits

Founder & CEO, United Esports
Felix LaHaye
Chief Creative Officer, United Esports
Justin Woychowski
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